Hello, I’m Ken Acer, President.

I founded Global Launch in 2015 to help industrial and technology-based B2B companies tackle marketing problems and achieve sustainable, accelerated growth. I've managed companies with no existing marketing. I've hired, managed and coached marketing teams internationally from zero to over 50 professionals spanning every continent on the globe, except Antarctica, brrrrr! 

For the first seven years running Global Launch, I basically sold my personal experiences and knowledge, acting as  Fractional CMO for my clients. 

In 2023 I decided to expand my capabilities by becoming a yorCMO Fractional Chief Marketing Officer for two reasons:

First, yorCMO brings human capital:  marketing specialists to support me and my clients to execute marketing tactics, plus a peer group of strategic CMOs, each with decades of experience.

Second, yorCMO also has world-class processes and tools which can be applied as a framework to any business.

We help small to medium sized companies grow, using a proven process and structured tools, to develop the six fundamentals of marketing. 

We'd love to hear your challenges and we'll have some questions for you to think about. If you need help answering them, then we have the experience, processes, tools and team to help you do so.

It will be comforting when you can answer all of those questions. Paraphrasing Sun Tsu in the Art of War, "When you know yourself, and know your enemies, in 100 Battles, you'll have 100 Victories."

When done correctly your transformation will change your customers' view of you as well. You'll gain a deep understanding of their business processes, and how they "win", without trying to sell them anything during this discovery process. Doing so will grow and build your relationships.

I arrive at all these challenges with a chemical engineer's "process mindset" and a toolbox of structured workshops and tools for strategic planning, training, and execution.

When you contact us, you are also tapping into a network of professionals who can give advice in many fields: from R&D acceleration to sales training; from logistics to IT and supply chain; from accounting to finance and help with decisions about growth funding, whether through patient family office capital, or private equity.

There is so much more to talk about. We look forward to hearing your dreams and helping you turn them into reality.

Sincerely, Ken.