Marketing Management
I developed structured Product Marketing processes for a $265 million business, including: market size, share and attractiveness assessments, long-range product planning, new product specifications, product launch timeliness, pricing, margin, and revenue plans.
I’ve managed marketing budgets as small as $25K and as large as $12 million.
I’ve managed sales teams with no marketing support, and have grown a team from zero to 55 marketers, transforming them into high performance professionals across 16 countries and six continents.
Ken managed a team of 51 marketers on five continents with a total budget of $12 million.
Ken managed a team of 51 marketers on five continents with a total budget of $12 million.