Welcome to Global Launch

We help high-tech industrial B2B companies tackle strategic marketing problems and achieve sustainable accelerated growth.

Our Mission

To help industrial B2B companies utilize Fractional Marketing resources to achieve their dream of sustainable accelerated growth.

Middle market companies, with $10m to $100m revenue and high growth expectations, need access to top marketing expertise to drive sales and profitability. But until now, they believed they lacked the size and scale to afford professional marketing expertise. Fractional Marketers, a relatively new business concept, can support smaller, rapidly growing companies at any stage of development, especially for middle market companies.

Today's business challenges are more complex than ever before. You must continually adapt your products and services to meet the needs of today's and tomorrow's marketplace while promoting your offerings at scale, all while delivering a solid Return on Investment.

But who can you truly count on to succeed at this challenging task? You could promote from within. Or you might try to bring in someone full-time to develop and oversee your marketing strategy. But that takes time and money that you may not have. Consider bringing in a Fractional CMO from Global Launch!

Global Launch is focused on industrial and technology firms in Western Pennsylvania, Ohio, and West Virginia who want to grow both in North America and in international markets.

Our deepest experience is in the Safety industry, especially Personal Protective Equipment (PPE), Respiratory, Fall Protection, Instrumentation, and Industrial Hygiene product lines being sold into every major industry including Oil, Gas and Chemicals, Mining, Utilities, Construction, First Responders, Metals and Electronics.

So exactly what is a Fractional CMO?

A Fractional CMO is a marketing professional who can instantly step into the position of Chief Marketing Officer at your company on a limited, part-time basis. Your Global Launch Fractional CMO comes with a lifetime of international experiences, empathic listening skills, a process-oriented problem-solving mindset, and marketing expertise.

A Fractional CMO can hit the ground running

And that means on Day One! In addition to real-world experience, you get immediate access to Global Launch's flexible format for an integrated set of processes adaptable to any industrial sales & marketing challenge. 

Standardized training programs, personnel development exercises, and execution tools will help ensure your success. Years of networking can also connect you to additional expert resources, as needed. 

And finally, if your growth plans require additional funding or recapitalization, then help is available through our affiliation with FODIS (Family Office Direct Investment Services). 

Whether you need additional marketing resources for a fresh perspective on an existing market or a new initiative, or for help recruiting and coaching an inexperienced marketing team in their new roles, we're here to help.

Typical Engagements

In the Safety/PPE industry, we developed structured Product Marketing processes for a $265 million business, including: market size, share and attractiveness assessments, long-range product planning, new product specifications, product launch timeliness, demand creation, pricing, margin, and revenue plans.

In the FDA-regulated medical diagnostics hardware industry, a manufacturer needed an organized way to track and follow-up on sales prospects and to predict cash flow. We created an opportunity tracking pipeline, tripling the value of all opportunities, and doubling the weighted probability of future orders in less than one year. This pipeline eventually transformed into a company-wide customer relationship management (CRM) system.

In the advanced materials world of nanotechnology, an R&D company needed to evaluate three market segments for their product. Following in-depth customer interviews, we selected a target application and used low-cost guerrilla marketing tactics to attract global customers and investors, especially in Asia and Silicon Valley.

What others have to say about us

Ken stepped into our materials-science company, Crystalplex, as Business Development Director and a full member of the team, bringing exactly the analytical expertise we needed to advance our suite of nanotechnology products. Ken’s combination of technical fluency and understanding of market dynamics enabled us to segregate and evaluate our market opportunities, ending with a recommendation and final decision to focus only on the targeted few opportunities with greatest potential. Making the most of our limited Marketing and PR budget, he also put us over the top in articulating our value proposition and positioning our technology for customers, collaborators and potential investors. Ken acted as the “strategic bridge” linking our company’s business leaders with our customers’ technical teams and corporate/business development leaders. I can’t wait for my next chance to bring Ken into a product team!

Tom Petzinger, CEO, LaunchCyte LLC

We were not prepared to hire a full-time professional, so our company hired Global Launch to lead a more advanced set of marketing initiatives. Neuro Kinetics had become the technological leader in non-invasive neuro-functional diagnostic testing by inventing, patenting, and manufacturing the world’s most advanced clinical eye tracking tools. While heavily investing in technology, we knew we were missing sales opportunities. Even without prior medical device sales experience, Ken was able to quickly develop a functional comprehensive sales opportunity tracking system that captured the value of every customer interaction and delegated clear ownership of scheduled follow-up tasks for each opportunity. Additionally, he designed easy-to-follow graphics that allowed us to efficiently monitor and track our order opportunity pipeline. The company’s order closure rates, production plans, and cash flow forecasting all improved. Ken’s considerable industrial marketing and sales experiences were key to accelerating our growth.

J. Howison Schroeder Past CEO, Neuro Kinetics, acquired by Neurolign Technologies, Inc.; President, RZ Acquisition, Inc.; Advisory Board Member, Stone Pier Advisors, LLC

Ken's demonstrated contributions to the acceleration of our company’s growth and profitability are indisputable.

After I was recruited to lead the smallest division of our company, growing slowly, with limited resources, we transformed it into an innovative organization that exceeded growth expectations capitalizing on the potential of its emerging markets: Five year sales CAGR >20% with profit growth double that!

I was lucky to have Ken on my team! his skillful marketing analysis, process thinking, tool design and organizational development were foundational elements in our business strategy for Sustainable Competitive Advantage. He also recruited, developed, and coached an integrated multinational Product Focused marketing team that transformed the way our business operated. And notably, the harmonious and complementary teamwork he established with my sales leadership was the bedrock for the successful implementation of our plans.

I recommend him without reservation as a powerful catalyst for business transformation and success.

Rob Cañizares President MSA International (retired); Board Member - Advisory Council of the Emerging Markets Institute and Cornell University's Johnson School of Management
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