Exactly what is a Fractional CMO?

Amazingly effective and why you absolutely need one!

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A Fractional CMO is an experienced marketing executive, ready to begin performing on Day One, without risking the expense and overhead of hiring another full-time C-level employee. Middle market companies, with sales of about $10m to $100m, often have no marketing team or only a small team of one or more marketers performing traditional marketing tasks. Often family-owned, these businesses face serious challenges, holding onto a small, profitable niche market.

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